As a linguist, Lakoff focuses on the notions of “cognitive frames” and “conceptual metaphors,” which refer to the overarching filters through which each person perceives the world. This academic field in and of itself is politically neutral. But on the other hand, Lakoff is also a hardcore leftist, so he decided long ago to overtly combine his academic interest with his personal politics, to use the study of cognitive frames to promote leftist ideology. This is what makes him such a hero to liberals. The Little Blue Book is Lakoff’s attempt to transform his high-minded theories into nuts-and-bolts instructions for how all Democrats — from the White House to the drum circle and everything in between — should speak to conservatives, undecideds and the media.