Team Obama can also have no illusion about the purpose of its campaign strategy. It doesn’t kid itself that its attacks on Mitt Romney and Bain Capital will cause voters to flock to Obama. If anything, Mr. Obama knows his tactics cost him donor and voter enthusiasm on his own side.
The goal is to drive up Romney negatives. The payoff the campaign hopes for is that voters who would never vote for Mr. Obama will prefer to stay home rather than vote for that rich so-and-so Romney. The White House strategy is a “shrink-the-electorate” strategy. Team Obama will play the Mormon card at some point too. Count on it.