One organization expected to take a lead role in distributing the funds and overseeing hiring is Enroll America, a new non-profit headed by Anne Filipic, a former Obama White House official under Valerie Jarrett. Filipic was also a senior staff member at OFA director and a former Obama campaign director. The organization was founded, in part, by Families USA, a far-left advocacy organization that lobbied aggressively for ObamaCare, a source at HHS told Breitbart News. Filipic has said she expects Enroll America to spend $100 million on the enrollment effort. A large percentage of this is likely to come from federal funds.