I was a bit taken back by the company’s current billboard in Tribeca: “The French aristocracy never saw it coming either.” Patting Manhattanites on the head for being good little Democratic doggies is one thing, but flippant cheerleading for what was, let’s remember, mass murder is quite another. For those of you keeping score, the number of people slaughtered during the Terror included 16,594 killed in the guillotine alone, along with tens of thousands more victims of summary execution by other means.
Mass murder is not cute. Its celebration is not clever.